Matte Collection Founder Suite
Studio to Street.
Built for Authority.
Welcome back, Justina.
April 2026 · Campaign Window Active
47
Media Contacts
Tier 1 & 2 outlets
3
Active Campaigns
Live this month
4
Pitch Angles
Core narratives
15+
Press Targets
Priority outlets
Live Activations
Coachella — Camp Push
April 9–11, 2026
14 influencers · Welcome boxes · Gifting suite · Wellness display
Australia Gifting Suite
April 15, 2026
75–80 influencers & press · New collection preview
Miami Pilates Takeover — Reforming Pilates
April 16, 2026
Branded studio experience · Gifted sets · Gelato & florals
Next: ELLE Afrique Partnership Decision
Francophone Africa · 23 markets · Digital + event opportunities
Industry Pulse
Business of Fashion·March 2026
Luxury Athleisure Surpasses $350B — Fit Engineering Named the New Status Symbol
A landmark shift is underway in the activewear category. Consumers are no longer paying a premium for fabric technology alone — precision fit and sculptural silhouette have emerged as the defining luxury signals of 2026. Brands that lead with fit architecture are capturing the highest-margin consumer segment.
Strategic Signal: This is Matte's moment. The market is moving directly toward Matte Collection's core positioning.
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Founder's Moment
"I had to make my own living and my own opportunity. But I made it. Don't sit down and wait for the opportunities to come. Get up and make them."
Madam C.J. Walker
First female self-made millionaire in America
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