Campaign Tracker

Matte Collection serves as the official athleisure partner for Camp Push at Coachella 2026. This activation places Matte product directly in the hands of 14 carefully selected influencers across welcome boxes, a gifting suite, a party display, and a wellness event display — with branded signage throughout the Camp Push footprint.

A PR firm in Australia is hosting a gifting suite with 75–80 invited influencers and press contacts. This activation introduces Matte Collection to the Australian market and previews the new collection — a strategic step in Matte's international expansion narrative.

A premium studio takeover at Reforming Pilates — an aesthetically aligned, high-end Miami studio. Matte gifts coordinated sets to class attendees and creates a fully branded experiential environment. The studio books influencer classes to maximize content creation. Every touchpoint is branded: mats, towels, Stanley cups, dumbbells, florals, and gelato.

Expanding the successful Miami Pilates Takeover model to Dallas at 02 Studio. This activation extends Matte's experiential presence into a key Southern market, gifting coordinated sets to class attendees and creating a fully branded studio environment. Dallas represents a strategic market for Matte's growing national footprint.

Strategic gifting at high-profile award show lounges positions Matte Collection alongside luxury fashion brands in the celebrity ecosystem. The ESPYs Celebrity Lounge is the anchor activation in a broader Q3–Q4 award season gifting strategy.