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Founder Positioning
Your voice, your story, your terms. These assets are here when you need them — for the moments that call for it.
Justina McKee
Founder & CEO
Bio Suite
Justina McKee is the founder and CEO of Matte Collection, a luxury athleisure brand built on the philosophy that fit is the ultimate luxury. Since 2017, she has grown Matte from a precision-fit swimwear concept into a multi-category lifestyle brand worn by celebrities and coveted by style-driven women worldwide.
Justina McKee is the founder and CEO of Matte Collection, a luxury athleisure brand redefining what it means to dress with intention. Founded in 2017 with a singular obsession — precision fit — Matte has evolved into a full lifestyle ecosystem spanning athleisure, swim, resort wear, and accessories. With over 1 million Instagram followers and celebrity placements with Saweetie, Yung Miami, La La Anthony, Angela Simmons, and Draya Michele, Matte Collection occupies a rare position in the market: the luxury brand that moves with you. Justina's design philosophy is simple — the silhouette is the statement.
Justina McKee is the founder and CEO of Matte Collection, a luxury athleisure brand known for precision fit and sculptural minimalism. She is based in Miami.
Please welcome Justina McKee — founder and CEO of Matte Collection. Since 2017, Justina has built one of the most distinctive luxury athleisure brands in the market, with a philosophy rooted in precision fit and sculptural design. Her brand has been worn by Saweetie, La La Anthony, and Yung Miami, and has been featured in ELLE, Cosmopolitan, and People. She is here today to share her vision for the future of luxury athleisure.
Speaking Topics
These are developed and ready — available for the right opportunity, on your terms, when the moment calls for it.
The Business of Fit
How precision fit architecture — not fabric, not performance claims — became Matte Collection's competitive moat in the luxury athleisure market.
Building a Luxury Brand Without Losing Your Identity
The discipline of restraint: why Matte Collection's decision to edit rather than expand has been its greatest strategic advantage.
From Miami to Global — Climate-Native Design as Brand DNA
How a brand born in Miami's warmth-first culture created a design language that resonates with women everywhere who live in their bodies.
The New Luxury Consumer
Why the woman spending $150 on leggings isn't buying activewear — she's buying identity, confidence, and a brand that understands her body.