The Record

Meeting Notes

Upcoming Session

Weekly Strategy Sync

Day: Fridays at 12:30 PM ETID: 510 051 5100Passcode: 797173

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Sessions

Strategy Sync·March 24, 2026

Weekly PR Sync

Justina McKee · Anita (Sensei Communications)

Summary

Reviewed the current PR strategy and confirmed the four core pitch angles. Discussed Coachella Camp Push activation logistics and confirmed product delivery timeline. Reviewed the media list and prioritized Tier 1 outreach for Week 1. Discussed Justina's comfort level with media appearances — agreed that any interview opportunities will be reviewed on a case-by-case basis with full context provided in advance.

Key Decisions

Confirmed four core pitch angles as primary media narrative framework

Agreed Tier 1 outreach begins Week 1 of April

Media appearances to be reviewed individually — no blanket commitments

Australia gifting suite confirmed for April 23

Action Items

Finalize media kit and send to Anita for review

JustinaComplete

Confirm product quantities for Coachella welcome boxes (14 influencers)

JustinaComplete

Begin Tier 1 media outreach — Vogue, Business of Fashion, WWD, Glossy

AnitaIn Progress

Draft press release for brand positioning announcement

AnitaIn Progress

Confirm Australia gifting suite logistics with PR firm

AnitaIn Progress

Send Reforming Pilates activation brief to studio

JustinaPending